Step 6: Create the content material system
Figuring out your space of experience and being good at downside fixing is only one piece of the pie.
Private enterprise is primarily about advertising. In Justin’s world, Advertising = content material.
This implies creating content material from LinkedIn and Twitter. each. single. Day. with out failure.
The content material is troublesome. Analysis takes numerous hours. Numerous hours of writing. Enhancing takes numerous hours. It takes numerous hours to refine. The grind by no means stops.
That is why you want processes and methods to persistently produce the very best high quality content material attainable.
Justin is a grasp of content material methods. On this part, Justin describes his three confirmed methods for (1) ideating, (2) creating content material, and (3) driving site visitors to your merchandise.
1. Thought technology system
Writing content material is less complicated when you have got numerous concepts.
Justin makes use of an thought known as a “content material matrix” to brainstorm lots of of content material concepts without delay.
A matrix is basically a spreadsheet with two components.
- Theme (left column)
- Fashion (high row)
theme
These are all matters associated to your discipline of experience.
For instance, potential themes for social media managers embrace:
- Social media platforms and instruments
- Scheduling content material
- social media technique
- engagement metrics
- automated posting
- Viral content material ideas
What is said to your discipline of experience?
Please listing them.
types
These are the types and constructions of content material you should utilize.
For instance, the eight frequent types I take advantage of are:
- X vs. Y: examine two issues
- Listicle: Listed factors i.e. “5 finest methods…”
- statement: simply by observing
- Motivation: Motivation associated to your discipline of experience
- Sensible: train somebody do one thing
- evaluation: break one thing down into information
- Contrarian: say one thing that goes in opposition to frequent sense
- Current and future: Learn how to do it at the moment and do it sooner or later
Justin’s content material matrix seems like this:
