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In case you did not know that Paramount World was planning to merge with Skydance, you’ll have Recent Investor Presentations We’re completely happy to announce an essential replace: The brand new brand proclaims “Paramount” in capitalized, arched letters beneath the normal mountains and stars. Paramount.

That is… not good. However just like the terrible Warner Bros. Discovery brand that appeared when the merger was introduced in 2021, solely to vanish by the point the deal closed a yr later, it is unlikely that that is the ultimate model of no matter redesign Paramount comes up with. If the deal does shut, the emblem will seem like this: in all probability He doesn’t seem like some pathetic man who needed to rapidly whip up a synergistic image 20 minutes earlier than an investor presentation.

Paramount’s fast iconic redesign clearly mirrors Skydance’s brand.
Picture: Paramount/Skydance

The graphic asserting the brand new identify of Warner Bros. Discovery (left) was dangerous, however the last brand (proper) made much more sense.
Picture: Warner Bros. Discovery

The Disney Plus brand did not survive the transition to Hulu.
Picture: Disney

I do not learn about you, however I’ve seen some model of the Paramount brand earlier than motion pictures for the final 40 years. Films I’ve bonded with family members, motion pictures I’ve escaped to when life was an excessive amount of to bear. These photos find yourself being tied to that brand display and no matter sentimental expertise I had watching them with. It is like visible consolation meals.

The unique Paramount brand.
Picture: Paramount

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