Disney’s three-year licensing partnership with OpenAI contains one unique proper, Disney CEO Bob Iger told CNBC. Final week, the corporate entered right into a partnership with OpenAI to carry its iconic characters to the AI firm’s Sora video generator. As soon as that particular 12 months ends, Disney will likely be free to enter into related offers with different AI corporations.
This settlement makes OpenAI a high-profile content material companion, permitting customers to create content material on Sora with over 200 characters from Disney, Marvel, Pixar, and Star Wars. Presently, that is the one legally permitted AI platform.
For Disney, the deal offers a method to check out Generative AI and its mental property, permitting it to judge what a partnership with OpenAI would possibly seem like earlier than transferring ahead with a further deal.
Iger advised CNBC: “No era of humanity has ever stopped technological progress, and we’re not going to attempt.” “Now we have at all times felt that if that occurs, we must always trip it, together with disrupting our present enterprise mannequin.”
Apparently, on the identical day that Disney introduced its take care of OpenAI, the corporate despatched a cease-and-desist letter to Google, claiming that the tech big was infringing its copyright. Google didn’t verify or deny Disney’s claims, however stated it could “interact” with the corporate.
