Unilumin and AIT will introduce clear LED expertise to the guts of Les Roches Abu Dhabi campus, creating a brand new point of interest with out altering the character of the house.
In hospitality, the expertise of the house is necessary. At Les Roches, that considering additionally applies to our college students’ studying environments.
Ranked second on the earth for hospitality and leisure administration within the 2026 QS World College Rankings, Les Roches prepares college students for careers throughout hospitality, luxurious and the broader expertise economic system.
The Abu Dhabi campus within the UAE encompasses a multi-storey glass elevator façade within the heart of the primary atrium. Les Roches needed to make higher use of this excellent architectural function, turning it into a visible point of interest whereas sustaining the openness and pure mild of the house.
Create influence with out compromising structure
This location offered uncommon challenges. Conventional LED shows cowl the glass, altering the look of the atrium.
The answer wanted to supply high-quality visible content material whereas sustaining sufficient transparency to protect the unique structure. It additionally wanted to work on excessive vertical surfaces so that individuals might view the content material not solely from the bottom flooring of the constructing, but additionally from completely different ranges of the constructing.
“Our intention was to rework the static architectural function of the elevator’s central glass façade into a visible centerpiece that displays luxurious hospitality requirements. In our business, first impressions matter.
Clear LED shows permit hospitality content material and summary visuals to turn into a part of the house with out compromising the open really feel of the atrium. ”
Hugo Pereira
Abu Dhabi Hospitality Academy IT Director – Les Roches
Discover the correct expertise – holographic clear shows
Les Roches labored with expertise integration companion AIT to establish an answer that met the house necessities.
AIT evaluated the set up’s readability, ambient lighting situations, viewing angles, and vertical scale earlier than choosing Unilumin Udesign SV Professional.
“We’ve labored with Les Roches earlier than, however this was a very attention-grabbing transient. There have been a number of elements to think about, from transparency and ambient mild to how the show would look from completely different flooring. After evaluating the out there applied sciences, we selected Unilumin Udesign SV Professional as the perfect match for the undertaking.”
Saeed Yamin
Basic Supervisor of Superior Integration Know-how
Designed for clear architectural purposes, Udesign SV Professional supplies as much as 92% visible transparency, permitting glass facades to stay seen even after the show is put in. The slim, light-weight development (1.5 mm thick, 5 kg/m2) and excessive brightness (as much as 5,000 nits) permit digital content material to face out within the atrium with out the set up really feel of conventional screens put in in buildings. The undertaking employed a 2 × 15.25 m Udesign SV Professional show that includes a 3.9 mm pixel pitch and MIP expertise, protecting a complete space of 30.5 sq. meters. Put in instantly onto the glass elevator facade within the campus atrium, the show extends vertically from flooring to ceiling, preserving the transparency of the glass whereas making a putting visible presence. The result’s a towering digital canvas that brings dynamic content material to the guts of the house and blends seamlessly with the encompassing structure with out overwhelming the open really feel.
The undertaking additionally marks the primary set up reference for Unilumin’s next-generation Udesign SV Professional MIP resolution within the UAE. This expertise was developed retaining in thoughts the necessities of everlasting installations reminiscent of visible efficiency, reliability, serviceability, and vitality effectivity.
That panorama attribute applies notably to Les Roches. The show extends vertically by the atrium, permitting it to be skilled from a number of positions and flooring relatively than from one mounted perspective.
“The transient from Les Roches and AIT was clear: we would have liked expertise that made an influence with out compromising structure.Udesign SV Professional With MIP, now we have delivered an answer that meets this imaginative and prescient, introducing a putting new visible dimension to the house whereas preserving the transparency of glass. As Unilumin’s first holographic clear LED show undertaking within the UAE, this set up marks an necessary milestone in bringing our next-generation MIP expertise to the area, demonstrating its potential to rework architectural areas by modern show options. ”
Unilumin consultant
Give your house new function
This set up has modified the best way Les Roches elevator facades are used.
As a substitute of everlasting static therapies, the campus now has digital surfaces that may be up to date with hospitality photographs, Les Roches branding, summary visuals, and messages for scholar grades, occasion content material, open days and different campus actions.
Its location within the central atrium additionally signifies that the show is seen repeatedly as folks transfer by the constructing.
A whole bunch of scholars, school, employees, potential college students, households, business companions, and different guests cross by this space every month, making Les Roches a extremely seen communication level on campus. For potential college students and their households visiting Les Roches, the set up turns into a part of their first impression of the campus.
“In hospitality, the surroundings performs an necessary function in shaping the general expertise, and we needed to convey that very same considering to our campus. The brand new set up preserves the open really feel of the atrium whereas giving a completely new function to the prevailing architectural options. It additionally offers us the pliability to alter what we talk and the way we use the house all year long.”
Hugo Pereira
Abu Dhabi Hospitality Academy IT Director – Les Roches
A brand new base on campus
The collaboration between Les Roches, AIT and Unilumin reworked current architectural capabilities into a versatile communication and visible platform.
Because the content material adjustments, so do the options of the set up, however the authentic glass structure stays intact.
For Les Roches, the stability between expertise, design and expertise was what this undertaking sought to realize. A dynamic and interesting house the place LED expertise seamlessly communicates with the viewers.
(Picture offered by Unilumin)
TrendForce 2027 International LED Video Wall Market Outlook and Value Price Evaluation
Launch date: September 29, 2026
Language: Conventional Chinese language / English
Format: PDF/Excel
Pages: 239
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